AXIS PR 

Artificial intelligence can help increase the impact of a public relations programme with punchy headlines, clear logic and well written copy. But don’t let AI tools like ChatGPT, Claude and Gemini do the thinking for you. Research suggests people who offload their tasks to AI are losing their ability to generate original ideas, question assumptions and make sound judgments. AI stifles critical thinking A 2025 Massachusetts Institute of Technology (MIT) study revealed only

Reputation management involves influencing, controlling and enhancing the visibility and standing of an organisation in a community or...

The hard truth about crisis management is that defensive public relations plans are often not considered by management until it is too...

More than ever, investor relations managers must be good communicators, have a deep understanding of finance and company strategy and be...

Covid puts spotlight on health, ethics and community. Companies building a positive reputation during the Covid-19 pandemic are ‘doing...

Underpin your ESG story with facts and details. How your organisation delivers positive ESG outcomes while meeting financial expectations...